LVMH emphasizes sustainable development, shares in environmental brand Stella McCartney

Environmentally friendly water-based synthetic leather is an important product of sustainable development. International brand LVMH emphasizes sustainable development and shares in environmental brand Stella McCartney.
British designer Stella McCartney bought a 50% stake in the brand of the same name from Keirng SA (KER.PA) last year, and now she has invested in LVMH.
The world’s largest luxury goods group re-emphasizes its commitment and strategic focus on sustainable development by investing in the environmentally-friendly Stella McCartney brand. Designer Stella McCartney, while retaining the identity of creative director and brand control, will be Bernard Arnault, Chairman and Chief Executive Officer of LVMH SE, and the Special Adviser on Sustainable Development of the Group Executive Committee .

As a vegetarian, Stella McCartney has refused to use any genuine leather and fur materials since she founded the brand in partnership with Keirng SA. She claims that sustainable development is not only across all product lines, but also part of the brand’s spirit.

Environmentally-friendly water-based synthetic leather does not contain DMF and does not contain any harmful chemicals. Water-based synthetic leather uses water instead of organic solvents. The production process is pollution-free and environmentally friendly. Fully meets the sustainable development requirements of Stella McCartney and LV.

Water-based synthetic leather can be very tough, shiny and shiny, and the rich texture surface interprets the neutral beauty. It also exudes an elegant, brown tone, warm and rich in texture. Color can never limit its expressive power. Even subtle changes like gray green and light green can be reflected on water-based leather. The color and shape design full of personality fully demonstrates its variability and plasticity. The stitching of different leathers has become more common with the bold attempts of designers. It is conceivable that the future trend of water-based leather will be more diverse and exciting. Water-based leather has achieved a perfect interpretation of the combination of real environmental protection and fashion.

Bernard Arnault stated in the press release that the group is convinced that a decisive factor for the long-term potential of the Stella McCartney brand is that Stella McCartney was the first designer to put sustainability and ethical issues on the table, and the sustainability department has a history of more than 25 years. LVMH SE is also the first large French company to establish this division.

In recent years, sustainable development has not only become an important standard of corporate ethics, but also a selling point for a large number of startup brands to attract millennial and Gen Z young customers. Kering SA topped the list of the top 100 global sustainable companies of 2019 by Canadian “clean capitalist” media company “Corporate Kignts”, and ranked first in the luxury goods and clothing industry for two consecutive years. Inditex SA (ITX.MC), the world’s largest clothing retailer, left Indytex Group with the overall ranking of 54. LVMH SE Cosmopolitan was on the list.

“Corporate Kignts” co-founder and president Toby Heaps pointed out that Kering SA has won more than 40% of the procurement of sustainable certified raw materials. What is even more rare is that the board of women accounted for as much as 60%. ceiling”.

The Stella McCartney brand is LVMH SE’s second “woman talk” fashion house, and the first is Fenty, which has been available for less than two months. Coincidentally, Rihanna, founder of Fenty, has served as Kering SA Kering SA’s divestment of German sports brand Puma SE (PUMG.DE) Puma’s womenswear creative director.

According to the Environmental Defense Fund, the four major trends for sustainable corporate development in 2018 include setting scientific goals and reducing supply chain emissions. In this regard, the environmental initiative project “LIFE” launched by LVMH SE in 2012 aimed at the details of procurement, carbon dioxide emissions, environmental performance indicators and other environmental protection targets for products, supply chain, climate change and sites; Antoine Armault It also signed a cooperation agreement with UNESCO in May this year in support of the “Man and the Biosphere” (MAB) biodiversity plan.

Kering SA Kering SA officially released the Environmental Profit and Loss Statement (EP & L) for the first time in 2015 to convert environmental impacts into equivalent currencies. In May this year, it released the first set of Kering Animal Welfare covering animal welfare standard”.

Huai’an Kaiyue Technology Development Co., Ltd. develops its own raw materials from water-based polyurethane resins, water-based leather surface treatment agents, to the production of water-based synthetic leather products.Our water-based synthetic leather meets a variety of environmental protection leather related certifications, such as PFI, GRS-SVHC PASS, GRS global recyclable standards, etc.