With the gradual enhancement of environmental awareness, the sustainability of fashion brands is becoming an important selection criterion for consumers. And global fashion brands are also accelerating the pace of sustainable development and becoming a consensus and trend in the fashion industry.
From Gucci, Prada to Converse to Adidas and Nike, brands have been added to sustainable development , Vigorously reduce environmental and social impacts.
A few days ago, Zara’s parent company Inditex Group created a new senior management team to oversee the sustainable development business. The current financial director Javier Losada is the head of the department, and the appointment will take effect immediately. Inventory control director Lorena Lema will take over his financial director position.
In addition, Zara CFO Miguel Diaz Miranda will also join the new team to help the group achieve the goal of 80% of its raw materials from renewable energy sources by 2025 as soon as possible.
It is reported that the Inditex Group created a senior management team to better implement the environmental protection goals previously agreed.
In July of this year, the Inditex Group announced at the shareholders’ meeting that it will continue to promote the sustainable development strategy and plan to fully implement “sustainable fashion” by 2025. At the same time, Inditex Group revealed that sustainable development will be carried out in seven major areas, namely green buildings, energy-efficient stores, raw materials, green packaging, environmental protection clothing, old clothes recycling, waste recycling and reuse.
Choosing environmental protection from raw materials, Zara first thought of both environment-friendly water-based leather and Recyclable fabrics . Environmentally-friendly water-based leather uses water instead of organic solvents. The production process is pollution-free, environmentally friendly, and does not contain harmful chemicals such as DMF and DOP. At the same time, the quality are almost the same as or better than the dermis. It is the best choice for choosing a sustainable brand. The yarns of recyclable fabrics are extracted from discarded mineral water bottles and cola bottles, also known as RPET fabrics. The RPET fabric uses recycled environmentally friendly fiber raw materials recovered from cola bottles. The recycled cola bottles are crushed into pieces and processed through spinning. They can be recycled and effectively reduce carbon dioxide emissions, which is nearly 80% less than conventional processes for producing polyester fibers % Of energy.
The Inditex Group also pointed out that all Inditex stores will be equipped with used clothes recycling bins by 2020, and that by 2023 all waste generated from its own operating sites will be collected and sorted in a unified manner and recycled or recycled. Disposable plastic products will be completely eliminated.
Pablo Isla, chairman and CEO of the Inditex Group, said that by 2025, Inditex will be 100% sustainable in raw materials, when all raw materials are organic, sustainable or recyclable cotton, linen and polyester fibers. At the same time, the proportion of renewable energy used in group activities (including stores, logistics centers and offices) will increase to 80% in 2025.
